Apr 8, 2020
In the Sensei’s Corner this week, we welcome Gabriel Cohen, Account Director at SpotX. He is a true programmatic sensei and is going over the latest in media consumption including ConnectedTV and TV viewership, media trends and spend, and any opportunities affecting our programmatic and digital industry during the Coronavirus (Covid-19) outbreak.
This week, we refer to the following articles/resources:
- The Effect of COVID-19 and How Advertisers Can Adapt: March 12-18, 2020
- Local TV, Digital News Sites' Usage Sharply Higher Due To COVID-19
- National TV News Channels See Big Viewing Gains, CNN Soars
- SSPs Tighten Their Belts Ahead of Feared Economic Contraction
- OTT Ad Inventory Rises as Virus Boosts Viewing
- eMarketer's Coronavirus updates
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