Programmatic Digest's podcast

Sep 23, 2019

In the Sensei’s Corner, we welcome Matt Prohaska, CEO and Principal of Prohaska Consulting.

This week, we discuss everything DMEXCO, including the following articles:

• What We Learned at Dmexco 2019, Ad Tech’s Week in the Spotlight
• ‘There’s a big question mark’: At Dmexco, ad tech braces for the challenges...

Sep 18, 2019

In the Sensei’s Corner, we welcome Sean Burke from Teads.

This week, we discuss the following articles:

• ‘It’s a balancing act’: Media buyers want contextual targeting features to evolve further
• Smarter Contextual Targeting Is Media Brands’ Weapon Of The Future
• The Grim Future Of An Open Web Devoid Of User...

Sep 11, 2019

In the Sensei’s Corner, we welcome Rob Brill from Brill Media.

This week, we discuss the following articles:

• Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever
• Amazon’s Deals With The Trade Desk And Dataxu Bring RTB To CT
• The Big Story: Targeting Targeted
• Google Chrome Will Protect...

Aug 27, 2019

In the Sensei’s Corner this week, we welcome Amy Hebdon from Paid Search Magic.

This week, we discuss the following articles:

• Don’t Blame Targeting
• The Simple Reason Why Your B2B Lead Gen Conversion Rates Are Completely Wrong
• Google Ads is Emailing Accounts That Haven’t Switched to Automated Bidding
• Prepare to...

Aug 21, 2019

This week, we are looking back on how we've been performing since the show officially launched on July 10th. 

Helene Parker, the host of the Programmatic Digest podcast, shares the key metrics, challenges with show production, and opportunities with post promotional effort. 

Giving out a couple of shoutouts and sharing...