Mar 21, 2023
For today’s episode, Tomer Treves of Adnimation is joining us. We’ll be discussing the publisher’s point of view like monetizing from the back end. As Tomer expresses the publisher’s perspective, I will be sharing the buyer’s perspective.
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
Interested in training or hiring programmatic juniors? Book a Free Call
00:00:35 - What this episode is about
00:01:02 - Introducing Tomer Treves
00:03:59 - Defining Tomer Treves’ job to a 5 year-old
00:04:41 - The publisher’s point of view
00:08:33 - Time is a commodity
00:10:17 - Publisher’s view about open exchange to private deals
00:14:36 - Customize and Specialize
00:17:50 - 3 Things you need to know about the publisher side of programmatic
00:24:08 - Fun fact about Tomer Treves
00:26:20 - What would Tomer say to his younger self given the chance
Interested in finding out if you are a fit for a
career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz
Meet Our Team:
Hélène Parker - Chief Programmatic Coach
Alexa Gabrielle Ramos - Podcast Editor
S and S Creative Media - Podcast and Media Manager
Let’s keep in touch:
Sign up to receive our weekly newsletter here:
Join our waitlist to find out when the next Optimization Masterclass is happening
Also take a moment to check out: How To Optimize Data Segment:
Join Our Slack Channel for programmatic ninjas looking to level up and build a network: