Aug 9, 2022
Running a programmatic team is anything but automated.
Let’s define what programmatic media activation even means. If you know me, you know I am big on words and definitions as we all hear the same thing (sometimes) but comprehend it differently.
According to Oxford languages, Activation is the action or process of...
Aug 2, 2022
Google recently announced, again, that the cookie deprecation will be pushed to the end of 2024. This is probably the 3rd or 4th time they are pushing the deadline.
I have predicted this in previous episodes and will say this again; I do not think they will deprecate cookies any time soon (or at all).
In this episode...
Jul 26, 2022
We have another oldie but goodie for you this week! We are bringing back my interview with Sonja Kristiansen, Vice President of Global Platform Partnerships at TripleLift. TripleLift is a New York-based ad-tech company that primarily focuses on programmatic advertising. In this episode, Sonja and I discussed all things...